Italian luxury brand Dolce & Gabbana (D&G) is expanding its NFT collection by partnering with Polygon NFT marketplace UNXD.
The expansion, dubbed “DGFamily NFT community” will use UNXD’s platform as the gateway to the DGFamily’s ability to access its exclusive luxury product line through an entry pass called “DGFamily Box.”
D&G’s announcement via Twitter comes after D&G’s initial debut of its first collection – Колеционе Генези, back in September of last year. The collection, inspired by Venice, served as the world’s first ‘couture NFT collection,’ with nine pieces of artwork.
The most famous of the collection was “Доџ Круна” – a digital artwork containing seven sapphires and 142 diamonds. The collection was sold to private collectors for the grand total of over $5.5 million, with Doge Crown selling for over $1.2 million.
“DGFamily is an extension of how we’ve always operated, but extended through digital technology,“ said a D&G executive in a recent Twitter space.
Source: https://beincrypto.com/dolce-gabbana-to-launch-exclusive-nft-collection-on-polygon/